How All U Need Pest Built a Smarter Customer Experience with Distance

All U Need Pest Control is a family-owned pest management company founded in 2003 with deep roots in Fort Myers, Florida. Over the past two decades, the company has grown from a small local operation into one of the fastest-growing pest control providers in the Southeast. Today, All U Need Pest operates more than 11 locations across Florida, with recent expansion into Texas and South Carolina. Its team of over 200 employees serves both residential and commercial clients, offering comprehensive pest management services including termite prevention, rodent removal, mosquito control, and lawn treatments. Recognized multiple times on the Inc. 5000 list of America’s fastest-growing private companies, All U Need Pest’s success has been built on a strong commitment to reliable service, responsive communication, and a people-first approach to growth.

Early Adoption, Complex Challenges

As an early adopter of AI, All U Need Pest saw technology as a way to enhance—not replace—its customer experience. The leadership team began exploring AI tools to help handle a growing volume of customer inquiries across calls, website chats, and after-hours messages. They tested several platforms, hoping to find one that could handle the real-world complexity of pest control services.

But that complexity turned out to be the challenge. Every pest issue is unique, influenced by species, property size, and local regulations. Standard AI systems struggled to account for these nuances. Whether explaining treatment options for termite prevention or pricing for recurring lawn care, the responses from generic AI tools often missed the mark. They either oversimplified or provided inaccurate information. Even worse, they failed to capture the company’s reassuring, professional tone—a key part of the All U Need brand experience.

Despite months of experimentation, no platform met the bar. The team needed more than a script-driven chatbot; they needed a true AI partner capable of understanding their services, adapting to different contexts, and communicating like a seasoned team member.

Building a Powerful Distance Agent

That’s when All U Need Pest partnered with Distance. Using Distance’s custom prompt system and reactive support model, the two teams built an AI agent specifically designed around All U Need Pest’s unique business. This wasn’t a plug-and-play assistant—it was a carefully trained extension of their brand voice and service process.
Distance’s team worked closely with All U Need Pest to map out every major service type, from rodent control to mosquito treatments, along with corresponding pricing, technician routes, and scheduling protocols. With this foundation, Distance created a tailored prompt structure that could deliver precise, on-brand responses to a wide variety of customer scenarios.

Thanks to the Distance platform’s flexibility, the AI agent was deployed quickly and began handling live calls and chats across multiple locations. In just weeks, it managed hundreds of customer conversations, converting missed calls into
confirmed appointments and providing instant answers around the clock. Customers received fast, friendly service—without realizing they were interacting with an AI.

The results were immediate: higher conversion rates, reduced missed opportunities, and more consistent communication across every branch. And because Distance’s support team continued to refine the system, the AI agent became smarter and more efficient over time, learning from real interactions while maintaining strict brand and quality standards.

The Future of Human-Centered AI

For All U Need Pest, this wasn’t just about automation—it was about alignment. The AI agent now takes care of routine inquiries, freeing staff to focus on inspections, treatments, and customer relationships.

Their journey underscores a powerful truth: AI isn’t meant to be robotic or generic. The future belongs to companies that build AI systems reflecting their brand’s best qualities—knowledge, responsiveness, and care. Just as every business today needs a website that represents who they are, tomorrow’s great companies will have AI agents that embody their values and service excellence.

All U Need Pest’s collaboration with Distance shows how the right technology, when customized and supported by experts, can deliver a truly human experience at scale—one conversation at a time.