How CallBama boosts conversions with instant quotes through distance

Bama Exterminating Company, Inc., known locally as CallBama, has been a trusted name in West Alabama since the 1930s. A third-generation, family-owned business, CallBama started with termite control and quickly expanded to residential and commercial pest services. Over decades, the company has grown and diversified, all while maintaining a commitment to excellent customer service and strong community roots.

Changing consumer expectations

Today, CallBama faces a new kind of challenge: the pest control market has become faster and more competitive. Larger competitors are running campaigns across social media and digital ads, reaching potential customers the moment they search for services.
Modern customers are no longer willing to wait for a callback or navigate complicated phone menus—they want answers instantly. From understanding services to getting an idea of pricing, customers expect to access information live, on the spot, and they often make decisions within minutes of engaging with a local business.

At the same time, customers are spending more time comparing service providers. They are influenced by reviews, ads, social media presence, and real-time responses from businesses. This shift in expectations puts pressure on local, family-owned companies like CallBama to meet the speed and convenience customers have come to expect, while still delivering clear, trustworthy information that reassures them they are making the right choice.

In the moment responses

To meet this demand, CallBama partnered with Distance to implement an AI quoting engine, integrated with a chat assistant, to provide instant, accurate pricing based on the details collected directly from the customer. From service type and property size to special considerations, the AI gathers the information needed to deliver a quote in real time—keeping customers engaged right on the website.

But speed alone isn’t enough. Distance works with CallBama to train the AI on service explanations, pricing details, and common customer questions or objections. That ensures the interaction isn’t just fast—it’s helpful, professional, and builds trust. Customers can understand exactly what they’re paying for, and why, without ever needing to wait.

The result is clear: by adapting to the speed of change, CallBama is converting more leads directly on its website, capturing customers who might have otherwise gone to a competitor. Instant, informed quoting isn’t just a convenience—it’s a competitive advantage in a market where attention spans are short, and decisions are made in seconds.