How Floodlight leverages Distance to serve restoration businesses better

Floodlight Consulting Group is a leader in restoration business coaching and consulting. Their mission is to guide restoration company owners through the complex challenges of growth, leadership, and operations. By blending proven models with personalized coaching, Floodlight equips business leaders with strategies that drive lasting success.

What makes Floodlight unique is their emphasis on relationships. They don’t offer cookie-cutter advice—instead, they invest in understanding each client’s goals, values, and challenges. This allows them to provide tailored solutions that not only address immediate pain points but also create a roadmap for long-term growth.

Like many consulting firms, Floodlight’s work depends on meaningful conversations. Potential clients often have urgent questions, and the consulting relationship starts with clarity and trust. But qualifying leads, managing initial inquiries, and ensuring every question is answered can take significant time and resources. For a team that prioritizes high-touch coaching, this presented a challenge: how do you remain responsive at scale without losing the personal connection that defines Floodlight’s brand?

How Distance helps

Distance enables Floodlight to maintain responsiveness and precision from the very first interaction. By incorporating AI into their client engagement process, Floodlight ensures that no inquiry slips through the cracks and that conversations start on the right note.

Smarter lead qualification

Distance uses AI-powered conversations to engage prospective clients immediately and determine fit. This means Floodlight can quickly identify which business owners are ready for coaching and which services they might need most. The result: a faster, smoother qualification process that saves time for both Floodlight and the client.

Instant, 24/7 responses

With Distance’s AI live chat, Floodlight can answer questions in real time—whether it’s during business hours or not. This instant responsiveness reassures potential clients that Floodlight is attentive and accessible. For busy restoration leaders, the ability to get answers on the spot strengthens confidence and speeds up decision-making.

The benefits of AI for floodlight

For Floodlight, the value of Distance isn’t just operational—it’s strategic. By automating routine interactions, Distance allows Floodlight to focus on what they do best: coaching and consulting at the highest level. AI ensures that every potential client is engaged thoughtfully, while the Floodlight team dedicates their energy to delivering insights and solutions that create real impact.

Additionally, Distance provides context-rich conversations. When Floodlight begins a discovery call, they already know the prospect’s pain points, goals, and questions. This creates more productive first meetings and positions Floodlight as a trusted advisor from the start.

The outcome

With Distance, Floodlight has been able to strengthen the way they engage new clients without compromising the personalized, relationship-driven approach that defines their brand. By combining their human expertise with AI-driven efficiency, Floodlight continues to deliver exceptional consulting experiences—ensuring that restoration leaders feel supported, understood, and equipped to grow.