How OSOClean went from upstart to sustainable growth with Distance

When Frankie Cirillo founded OSOClean, it wasn’t just about starting a cleaning company—it was about creating independence and building a way of life for his family. From day one, Frankie was out on the job, doing the work himself, answering every call, and chasing down leads in between cleaning appointments. Like many owner-operators, he felt the pressure of wearing every hat: service provider, salesperson, and office administrator all at once.

Frankie’s vision was bigger than just keeping up. He wanted OSOClean to be a business that could grow, scale, and support his family for years to come. That’s where Distance stepped in.

Building the digital front door

With Distance, OSOClean transformed its customer experience from the ground up. Frankie adopted a Distance-powered website, built with AI-optimized SEO and AEO (Answer Engine Optimization) to make OSOClean easier to find online. The site’s smart design and built-in chat AI meant more visitors converted into real leads—without Frankie needing to chase them down.

And the results spoke for themselves:

• Website traffic grew by 40% in just the first few months.

• Conversion rates jumped by 2.3x, turning more clicks into booked cleanings.

• Frankie captured over 70% more leads compared to his old site.

  
  

Always-on customer engagement

Distance transformed the way OSOClean captures and manages customer interactions. With the 24/7 live chat AI on his website, every inquiry is answered right away—no more missed messages or lost opportunities. But it goes beyond simple replies: every conversation is logged into Distance, complete with contact details, service requests, and context about each lead.

That means when business slows down, Frankie has a pipeline of warm leads he can remarket to, follow up on, or re-engage with targeted offers. Instead of hiring staff to collect, organize, and track customer info, Distance builds and maintains that system automatically—giving OSOClean both instant engagement today and a stronger foundation for tomorrow.

Freedom to grow

For Frankie, the impact was more than just numbers. Distance gave him the freedom to focus on the work he loves, knowing the business side was running smoothly. Customers now get quick responses, personalized service, and reliable booking around the clock.

OSOClean isn’t just a cleaning company anymore—it’s a growing business with the infrastructure of a much larger operation, built on technology that works like part of the team.